Kraft’s cultured dairy brand, Breakstone’s was in need of an update to better resonate with millennial consumers and stand out amongst existing competition and a growing number of private label brands.
Inspired by over 130 years of tradition and the growing popularity of foodie culture, Breakstone’s was repositioned with a personality and look that is both timeless and trendy.
Breakstone’s high quality, cultured dairy products are the perfect compliment to just about anything—from simple, satisfying snacks to homemade, multi-course meals. A rich sour cream or expertly crafted cottage cheese can make a meal go from good to great.
The brand continues to inspire conversation with bold takes on food trends and tales of the brand’s rich heritage.