Delicious Possibilities

A bold, new take on an iconic dairy brand, served up with a little style.

Kraft’s cultured dairy brand, Breakstone’s was in need of an update to better resonate with millennial consumers and stand out amongst existing competition and a growing number of private label brands.

Inspired by over 130 years of tradition and the growing popularity of foodie culture, Breakstone’s was repositioned with a personality and look that is both timeless and trendy.





Breakstone’s high quality, cultured dairy products are the perfect compliment to just about anything—from simple, satisfying snacks to homemade, multi-course meals. A rich sour cream or expertly crafted cottage cheese can make a meal go from good to great.

The brand continues to inspire conversation with bold takes on food trends and tales of the brand’s rich heritage.


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